On Thursday 31 March, Black Country Living Museum were thrilled to be crowned with the Resilience and Innovation Award at the 2022 West Midlands Tourism Awards.
This was a newly created category for this year, which sought to recognise how organisations in the tourism sector adapted when faced with the difficult circumstances that Covid-19 presented.
The Museum was recognised for the many ways that it was able to connect with audiences during the difficult year it faced in 2021. This included being able to provide a space for the NHS to distribute vaccines to the local community, connecting with worldwide audiences through TikTok, and hosting the production of a number of high profile filming projects.
Andrew Lovett, CEO, said: “I would like to extend my thanks to everyone here at the Museum for their combined efforts over what has been a trying year for us all. The award for which we were nominated was highly competitive with a number of excellent organisations in the running, so it brings me great joy to see us recognised as winners in this category. This award reaffirms our collective resilience and creativity during 2021 in the face of difficult circumstances.”
Paul Crofts, COO, added: “A huge, huge well done to everyone across the teams in your effort, professionalism, innovation and work in once again seeing the museum recognised.”
Following success in the regional awards, the Museum will be put forward for the same category in the national awards.
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