I don’t need to tell you how important the summer holiday period is for us if we are to achieve the financial results we set ourselves, but I’m delighted to tell you that this summer was our best on record for the number of visitors welcomed.
Between Saturday 21 July and Sunday 2 September, we welcomed 73,036, compared to 68,335 for the same period last year; that’s growth of over 6%.
Year-to-date it means we’re nearly 7% ahead of both 2017 and our forecast as we head towards the Autumn/Winter events programme.
Visitors of all ages seemed to get in the spirit of the Historic Holiday Fun activities and it was great to see the late-night Fridays growing in popularity in this, their second year.
I particularly enjoyed the further trials of the first person performances and I’ll be interested to see the results of the visitor evaluation we’ve been doing around these and the Friday evening Black Country Touring performances.
Such success is, as ever, down to a huge team effort, whatever your role, and I want to thank everyone for their commitment to the Visitor Promise, even during such a busy (and at times, very hot) six week period.
Thank you
Andrew








