Following the recent all-colleague briefings where the Museum’s draft strategy for 2024 – 28 was trailed, we hope you find this summary helpful in understanding our future direction and work.
We’ve been working to develop this strategy since January and we are delighted that more than 1,500 people gave us their views, including colleagues, visitors and members, volunteers, Community Panel members and stakeholders like Arts Council England and West Midlands Growth Company. There was consensus that our vision and mission should have an external focus, and be about people and place which chimed with our desire to be ‘more than a museum’.
We’re pleased to be able to share the headlines with you now but this will be a vital document for us to share with external audiences too in the new year, such as those who invest in us and work with us.
New to this Strategy is a set of Guiding Principles that brings together the values prioritised by colleagues, volunteers and Trustees during the strategy consultation. We hope they will resonate with all of you, whatever your role or area of work, and that going forward they will be considered in all that we do.
Next steps:
- Leadership team and senior colleagues will shortly begin to work on more detailed delivery plans
- During autumn, teams will use this as a basis on which to plan for 2024
- Launched publically in early 2024.
We’re happy to hear your comments or feedback on this draft either in person to any of the Leadership team or by email to [email protected].
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