As many of you may already know, our BCLM TikTok account hit an important milestone on Monday – a million followers!
This amount of followers is of course impressive enough, but it’s the impact of this following and what it can mean for us going forward that really matters.
The account has had a significant impact on our ability to reach younger and more diverse audiences – we’ve seen a 30% uplift of visits to the website from 18-24 years olds compared to the previous period where we weren’t active on TikTok. On top of this (as I’m sure many of you already know from direct experience) this has started to trickle down to on-site visits. We (roughly) estimate that about 25% of visits are because of the channel and I’ve personally spoken to multiple parents whose children have begged them to visit. And, if that wasn’t enough, in the last six months of 2020, we were the most engaged with museum media channel in the entire world. That’s more engagement than the MET, the British Museum, the Smithsonian, the V&A, and any other museum you can think of.
Of course, none of this would be possible without our wonderful staff. It is your open-mindedness to new challenges and your drive to tell the stories of the past that really makes the magic happen – TikTok has simply shone a light on what was here all along. You should all be incredibly proud!
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