We’re delighted to announce that BCLM won the Best Use of Social Media award for its TikTok channel at last night’s Museum & Heritage Awards (Thu 1 Jul).
BCLM was up against some worthy competition in York Museums (who were highly commended for their work), the Tank Museum, National Museums Liverpool, and the Coffin Works.
According to the award’s judging panel BCLM won due to its TikTok’s ‘seismic impact and for seizing the moment in such a robust way, connecting with a core target audience of younger people. The Black Country Living Museum is a real trailblazer.’
Without the support of colleagues from across all Museum teams this success would not have been possible. Thank you to everyone. A very special thank you must also go to our talented team of Historic Characters who so consistently and wonderfully bring our videos to life and to Abby Bird for her desire to innovate and bring the Museum’s story to people in a bold, new way.
With over 1.2 million followers BCLM is the UK’s most followed museum on TikTok and is providing inspiration for other heritage organisations in how to connect with future generations. We’re proud to be part of a movement that makes our sector a vibrant and stimulating digital space for people to engage with their history.
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