We’ve had a tremendous summer.
The summer events and activities were very well received, including “Back in 10” written, directed and performed by our friends at Black Country Touring. The focus on Black Country heroes and heroines offered some lovely opportunities for story-telling.
Attendance over the six-week holiday has been very strong as well; very nearly equalling the record-breaking summer of last year, despite some less than summery days, and significantly higher than the target we set ourselves. It means 2019 continues to be another year of growth for the Museum, bringing value, relevance and enjoyment to tens of thousands of people.
The 5 late-night Fridays were particularly popular with 5,321 attending on the £5 ticket (2018: 3,635), equivalent to a 46% increase year-on-year. The success of these evenings in reaching new audiences is making us wonder how we can make Summer Lates bigger and better for next year. What do you think?
So, as we enter the autumn/winter months, including a packed events programme, starting this weekend with our Peaky Blinder evenings, the year-to-date attendance position is that we are currently 6% ahead of forecast, at 243,185, and 1% ahead of the same point last year.
My very grateful thanks and appreciation for what is always an intense time for the Museum.
Andrew
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