At 332,778, visitor attendance in 2017 was considerably higher than the Museum has ever seen before. As I mentioned in my staff briefings last week, such strong levels of attendance can be attributed to many things, not least a hugely popular events programme, an increased awareness and use of the Museum’s UnChained Annual Pass, and our unique ability to give people a truly enjoyable experience.
We will soon be publishing these excellent visitor figures and so, as we open our doors for 2018, I want to thank you once again for all your work in 2017 and wish you all the best for the year ahead for which we’ve set ourselves a challenging but very achievable target visitor attendance of 325,000.
Andrew
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