Visitor attendance
To Sunday 23 April, we have welcomed 75,600 visitors. That is 9% ahead of the target we set. We are 5% ahead of this time last year.
We’ve already had a few days where we’ve welcomed over 2,000 visitors in a single day (during Easter). We have budgeted to expect to welcome over 2,000 visitors for 51 days, including our evening events programme. There are 33 days when we expect to welcome 2,000+ during the day and 17 days where we will welcome 3,000+ visitors, including those attending evening events.
Growth is coming from people benefitting from using their Unchained Annual Passes, and we continue to see visitors booking tickets later and later – a national trend.
Recent visits
We’ve had a couple of high-profile visits to the Museum recently. First, we had Prime Minister Rishi Sunak followed by our Patron of at least 43 years, HRH The Duke of Gloucester.
Environmental
We have become a member of a West Midlands Sustainability Group, led by Paul Crofts (Chief Operating Officer). We have also formed an internal Steering Group to press ahead with priorities and actions we have already been taking.
Forging Ahead
Museum teams are taking over from Balfour Beatty, the construction contractor; more and more work is being directly managed by us. We are continuing to develop new costumed characters associated with the new developments. The new Learning Centre is now open, as is the new Changing Places in the Brook building.
Strategy
Thanks to those staff and volunteers who attended the in-person consultation session and contributed to the online consultation. This was circulated to external stakeholders as well; we received over 1.500 responses from all sorts of stakeholders. The values that resonate most strongly with staff and volunteers are: 1st – inclusive and welcoming, 2nd – collaboration, 3rd – learn and be curious, 4th – pride, and 5th – maintain our financial independence.