When visiting the Museum as a visitor – whether for general daytime entry using complimentary tickets, or attending a ticketed event (e.g. 1960s Evening, Peaky Blinders, Halloween, etc.) – please ensure you queue and enter through the visitor entrance as normal.
We have recently been made aware of some colleagues using their BCLM pass to enter through the black pedestrian gate, that runs across the road between the Visitor Centre and Learning Centre, when attending events. While this may be done with good intentions, it creates a number of challenges:
– Health & safety: Bypassing the main entrance means we don’t have an accurate count of who is on site, which poses a potential safety risk in an emergency.
– Reporting: Accurate visitor numbers are essential for evaluating the success of our daily offer and ticketed events. Inaccurate numbers affect the data we rely on to improve future experiences.
– Visitor experience: Seeing someone use an alternate entrance can cause confusion or frustration for visitors who are being asked to queue in the normal way. This not only affects the visitor experience but can also lead to uncomfortable situations for our Admissions staff, who are then required to explain why the same “entrance” is not available to everyone.
If you or anyone in your party has a specific need that means queuing or navigating large crowds is challenging, please let the Admissions team know in advance by calling 0121 557 9643. We’ll do our best to make your entry as smooth and comfortable as possible, while still ensuring you’re checked in through the proper process.
When coming in to work or volunteer, you can continue to access the site via your usual route.
Thank you for your understanding and cooperation.